I agree with ADent - when Murdock bought 'em is the day they started really going down hill. When I originally subscribed, they were the technology leader - better picture than cable, more variety than cable, more innovation in services *and* cheaper than cable. Over the last few years, nearly every advantage they had has been erroded away - including, with this latest rumored price increase, price. I still see no specific reason to actually switch away, but now, when someone asks why they should select DTV over cable, I just don't have much to say...