What's cost of a Lifetime to TIVO (Company, not us)
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revenue stream
A 3 year sub or month to month is realized in monthly revenue, providing easier revenue projections.
Also product upgrade, you are less likely to upgrade your box to a newer version if there is a un-transferable sub on it.
Although there are some people that need to be on the bleeding edge of technology, imagine if a car company sold a bumper to bumper lifetime (for the car) warrantee....you would probably drive it till its dead vs buy a new car every 3-5 years....the car company would be losing out on new sales.
Basically those with lifetime subs on a older box get thier tivo service for free (given the price of a 3year sub vs lifetime) - zero revenue stream to Tivo from these subs.
It would be interesting to know how many Lifetime subs there are that have broken even as a percentage of total subs.
A 3 year sub or month to month is realized in monthly revenue, providing easier revenue projections.
Also product upgrade, you are less likely to upgrade your box to a newer version if there is a un-transferable sub on it.
Although there are some people that need to be on the bleeding edge of technology, imagine if a car company sold a bumper to bumper lifetime (for the car) warrantee....you would probably drive it till its dead vs buy a new car every 3-5 years....the car company would be losing out on new sales.
Basically those with lifetime subs on a older box get thier tivo service for free (given the price of a 3year sub vs lifetime) - zero revenue stream to Tivo from these subs.
It would be interesting to know how many Lifetime subs there are that have broken even as a percentage of total subs.
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It's funny, I have 3 series 2 tivosandyw715 said:
1 lifetime and 2 multi discount
I had the 2 monthly upgraded (so i had 2 extra 40 gig hd's)
I was using the lifetime as a dummy box downstairs to just transfer shows down to (so the 40 gig stock was fine)
That actually died last month (After about 3 years)
LUCKILY I just popped one of the old ones in there, clear and delete and I was good to go again.
had I NOT had the hard drive, I might have canceled one of the monthly ones and taken that drive out and into the lifetime.
Not sure the point of my story but It's easy to keep a lifetime going because most of the time it's just the hard drive that dies.
The original question remains: what is NPV of $300 to TiVo today for already Lifetime owners given their company's borrowing rate and cash flow situation.andyw715 said:
The cost I see (other than a staff working on next gen) is local telephone line capacity. The ones online, next to no cost.
I cant see the rationale for not allowing to current Lifetime owners:
1) Specials for Lifetime transfers ($100 sugg)
2) Specials for Lifetime ($300)
I have a Lifetime'd ReplayTV & S2. I'd like to get TiVoHD and pay up 4yrs worth (considering NPV) once rather than pay monthly
One bright spot: In Nov 07 ReplayTV will introduce and USB2 HD stick. I plan to get a sub $200 computer and get on with my quest for HD PVR.
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You do realize that the *only* think that USB stick has in common with your old ReplayTV box is the logo, right? DNNA took the name and slapped it on all-new PC-based software, which has been badly panned by reviewers. And that USB stick is an OEM stick you can get elsewhere today - it is nothing special.desiboy said:
If you're going to go with a PC as a DVR, use Beyond TV or some DVR package which is far better than the junk DNNA is slapping the RTV logo on these days.
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