I've downloaded and watched a number of the pilots for the new TV shows. I wonder why none of the pilots featured a TiVo "thumbs up" prompt to record future episodes? Seems like a marketing blunder to me!
Maybe, but the whole deal between Universal and Apple fell apart quickly and the the content went up on Amazon/Unbox pretty quickly. While it may look like it was all coordinated, I belive the folks at TiVo simply reacted quickly to market the "free" content on Unbox.
A number of the people have commented on the "thumb's up" opportunity. I think just have the sheer number of pilots available for download 1-2 weeks before airing was brilliant by the networks. I certainly went to set season passes from what I watched.
That said, TiVo needs to figure out the link between downloaded content from unbox and what's available to set season passes from broadcasted content.