Maybe Tivo should have multiple subscription tiers for OTA customers to reflect that there is a wide range of how much DVR support different OTA customers need. A customer who watches 80%+ OTA content wants a full-featured DVR. But a customer who watches less than 20% doesn't need as much.
I don't think the price of the box is as much of an issue. Tivo's hardware is rock-solid and is fine if it costs a premium over similar OTA DVRs. You can get a cheaper DVR, but you'll have to deal with more tuning issues, hangs, poor software, etc. But on the ongoing basis, I think the consumer is more price sensitive. I could see pricing like this:
$5/mo -- One tuner unlocked, 1-day guide (or none), max 5 VCR time/channel recordings, no season pass.
$10/mo -- Two tuners unlocked, 1 week guide, unlimited time/channel recordings, 3 season passes, no Tivo suggestions
$15/mo -- Full function.
This allows Tivo to gain a wide range of OTA customers. Without variable pricing, I think Tivo will lose a lot of OTA customers to the other DVRs. Their only market will be the heavy OTA watchers, and that's probably a pretty small market. But with these pricing tiers, it allows Tivo to get some revenue from customers that would have instead used a competitor.
I don't think the price of the box is as much of an issue. Tivo's hardware is rock-solid and is fine if it costs a premium over similar OTA DVRs. You can get a cheaper DVR, but you'll have to deal with more tuning issues, hangs, poor software, etc. But on the ongoing basis, I think the consumer is more price sensitive. I could see pricing like this:
$5/mo -- One tuner unlocked, 1-day guide (or none), max 5 VCR time/channel recordings, no season pass.
$10/mo -- Two tuners unlocked, 1 week guide, unlimited time/channel recordings, 3 season passes, no Tivo suggestions
$15/mo -- Full function.
This allows Tivo to gain a wide range of OTA customers. Without variable pricing, I think Tivo will lose a lot of OTA customers to the other DVRs. Their only market will be the heavy OTA watchers, and that's probably a pretty small market. But with these pricing tiers, it allows Tivo to get some revenue from customers that would have instead used a competitor.