Press Release Source: TiVo Inc.
TiVo Service Now Available to CABLEVISION Subscribers in Mexico City
Thursday September 13, 8:30 am ET
- Spanish language version of TiVo user interface helps CABLEVISION further differentiate services and expands TiVo's international presence -
ALVISO, Calif., Sept. 13 /PRNewswire-FirstCall/ -- TiVo Inc. (Nasdaq: TIVO - News), the creator of and a leader in television services for digital video recorders (DVRs), and CABLEVISION, S.A. de C.V. (CABLEVISION), Mexico's largest digital cable operator, announced that beginning today TiVo® DVRs and the TiVo® Service are available for the first time to CABLEVISION's digital cable subscribers throughout Mexico City.
CABLEVISION subscribers can now access the first Spanish language version of the Emmy® award-winning TiVo user interface, which includes internationally recognized TiVo features like SeasonPass(TM) recordings, WishList® searches and TrickPlay functionality, which enables users to pause, rewind, instant replay and slo-motion live TV.
Chief Executive Officer of CABLEVISION Jean-Paul Broc said, "The combination of TiVo's state-of-art technology and breadth of services with CABLEVISION's superior digital cable programming creates an unmatched television viewing experience for our subscribers in Mexico City. We are extremely enthusiastic that the opportunity to bring the TiVo service to Mexico City has come to fruition and are confident that the TiVo brand will not only increase customer loyalty but serve as a driver of new cable subscribers."
"TiVo continues to make sustained progress across international markets and CABLEVISION in Mexico is another example," said Tom Rogers, President and CEO of TiVo. "Growing our business with the right partners is critical and our strategic distribution relationship with CABLEVISION, and its parent Televisa, is proof of that. TiVo will enable CABLEVISION to further differentiate its pay television service and maximize its programming packages. The combination of TiVo and CABLEVISION will offer the best entertainment experience for subscribers in Mexico."
CABLEVISION is introducing the TiVo service to Mexico City consumers through a broad-based media campaign including cross-channel and broadcast television, print, online, radio and outdoor advertising. In addition, CABLEVISION plans to leverage its extensive programming assets and celebrity spokespeople to promote TiVo capabilities on air.
TiVo service is being offered to CABLEVISION subscribers as a package with a monthly charge covering both service and box rental.