They need to change that to "Starting at $12.95". Good price though - I wonder if it will keep dropping now that the TiVoHD is out.funtoupgrade said:eCOST.com has the TiVo Series3 300-Hour HD Digital Media Recorder, model no. TCD648250B, for $501.48. With $14.39 for shipping, that's the lowest total no-rebate price we've seen for this top-of-the-line TiVo by $64. The TiVo Series3 DVR features up to 300 hours of recording (less in HD), dual tuners, THX-certification, remote programming through tivo.com, TiVo broadband features like digital photos and Internet radio, and compatibility with antenna, cable, digital cable, satellite TV, and combinations. Service activation is required ($12.95/mo.).