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TiVo Says People Want Ads

2646 Views 25 Replies 21 Participants Last post by  Series3Sub
"A survey of 4,526 adults in the U.S. and Canada published by TiVo today claims that a whopping 79% of the survey's respondents reported wanting to use a free and ad-supported service rather than pay for another one. While 81% said they wished Prime Video and Netflix offered free tiers with ads, 80% of respondents reported a difference in the quality of the content on many free, ad-supported platforms-more specifically, that it's worse."

TiVo Says People Want Ads
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Sorry, but wanting a no out-of-pocket cost version of a paid service and using existing ad-supported services does not equal wanting ads.
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Anything I can't easily avoid Ads I just don't watch.
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79% of the survey's respondents reported wanting to use a free and ad-supported service rather than pay for another one. ... 80% of respondents reported a difference in the quality of the content on many free, ad-supported platforms-more specifically, that it's worse."
People are dumb.
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They forgot to mention 80% of those polled worked for tivo...

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Headlines misleading since xtra $$ is involved.
Hey Tivo... flash ads at me and I'll flash "I'm OUT!" at you.... No more monthly fee. Simple.
Yea well I am the other guy who will pay to get rid of ads. I just wont pay Tivo!
I admit I *sometimes* want ads, during the Super Bowl, if they're hilarious. I might watch the game too if I like either of the teams.

People want CONTROL. Let me watch what I want, how I want. That is what OG TiVo gave us. Play when I want, pause when I want, skip ahead/back how I want, save what I want, ignore what I want, and make it as easy as possible to do what I want.

Every service that forces you to use their own "wonderful" interface is a bit of a tyrant. I pay for the content that I want to see, and maybe tolerate the rest of the crap that it comes mixed with. Let me access it however I want, and I'll be a customer. If people want ads so badly, then make it easy for them to access those ads without wading through the programs that surround them, and make it easy to skip ads for those who detest seeing the same boring ad over and over and over.

Give me default ad options to watch each specific ad: never, once per day/week/month/year, or always. Give me the choice. That is what TiVo used to be all about.
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The TiVo cult has always attracted the ad averse. Most people don't mind. My TV viewing is mostly ad supported -- OTA, then Pluto, then the Roku Channel. Occasionally, I'll browse Prime. And I have a Plex server. And hundreds of discs. At the end of the day, I just turn on the TV, find something to watch, and go to bed. Doesn't really matter if it is Dolby or 4K or ...

I do not care for edited programming. I like some skin and profanity.

Clearly, I'm not alone. In fact, most people I know who have an antenna do not have any kind of set top box. They watch television as God intended. I think I'd be OK with that too. The Echo Show in my kitchen supports trick play via the Recast, but I seldom use it.
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In the survey they didn't seem to ask how many would be willing to make a single phone call to TiVo to opt-out of ads forever without any additional fees.
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Amazon offers discounts for customers willing to watch adds on some products they sell. Kindle's for example. But they also offer the same product for a few bucks more with no ads. I pay TiVo for guide data (and lately, that data really SUXS.) My expectations is no ads in my paid guide data. Guides with ads should be free or discounted.
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Amazon offers discounts for customers willing to watch adds on some products they sell. Kindle's for example. But they also offer the same product for a few bucks more with no ads. I pay TiVo for guide data (and lately, that data really SUXS.) My expectations is no ads in my paid guide data. Guides with ads should be free or discounted.
That is a very good point... if you want to insert adds you should dramatically reduce your guide service fees. For those of us that paid full price we should not have to deal with this nonsense!! I personally think that they stepped over the line with shoving the adds down our throats but in all fairness they do remove them if you make a phone call.
I started time-shifting to skip ads in 1981 using a Betamax recorder. Migrated to VHS at some point. Migrated to Tivo in 2000 (lifetime sub). I think my position on ads is well established.
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This morning I stumbled across an old episode of The Price Is Right on BUZZR. The ads were integrated into the programming either as excellent descriptions and demonstrations of the prizes or as 'bonus' items. For instance, one contestant won, as a bonus, a trip to include every destination he could capture in a Polaroid picture. After he took the picture, the game continued. fifty seconds later, the amazing instant picture was shown as the audience learned what he won. One of the prizes was an Amana microwave oven. During the description, they cooked cupcakes and eggs in the oven. The audience applauded as the cupcakes rose and the host declared them hot and tasty.

Interesting prizes and presentations. Compare to the current show where a model stands in front of a prize while a monotonous voice describes the covetous but not amazing car or luggage.
Dear Tivo: If people really wanted ads, you could offer them an option of having more or less (including zero) and they would pick the number that makes them optimally happy. I say that because the one word answer I am thinking would draw me a reprimand if typed here.

This message is brought to you by the letter "B."
Anything I can't easily avoid Ads I just don't watch.
Same. I pay for the more expensive ad-free versions of all services that offer it and for any service that doesn't I simply don't watch.
This morning I stumbled across an old episode of The Price Is Right on BUZZR. The ads were integrated into the programming either as excellent descriptions and demonstrations of the prizes or as 'bonus' items.
I think it's fair to say that the entire show is a series of ads -- in modern terms, "product placement" -- but they also have ad breaks, since as far back as I've seen it.
The TiVo cult has always attracted the ad averse.
Yes. One can get the sense from folks on this forum that the main attraction of a DVR is to avoid ads, as opposed to the ability to watch the content you want on-demand, on your own schedule. But consumer behavior clearly shows that the public is more interested in the latter than the former. Which is why YouTube has so many viewers, and why Hulu has more subscribers to its cheaper ad-supported tier than its more expensive ad-free version.

That said, sure, there are still many who will pay extra in order to watch content not only on-demand but ad-free. Fine, we'll pay more for that privilege.
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I think it's fair to say that the entire show is a series of ads -- in modern terms, "product placement" -- but they also have ad breaks, since as far back as I've seen it.
Most game shows back in the old days were just product placement ads. I remember watching Wheel of Fortune with my Grandma and after a round was over whoever won had to immediately "spend" their winnings on sponsored prizes.
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