They also dropped the price of the Premiere by about the same amount as the Lifetime increase. What I paid for a PremiereXL w/MSD lifetime works out to be the same as the "new" upgrade offer that I have now.
My guess is they are hoping to attract more customers with a lower up-front cost and hoping for a recurring monthly bill.
My guess is they are hoping to attract more customers with a lower up-front cost and hoping for a recurring monthly bill.