No, it DOES benefit ALL customers, including the current ones, if it causes a company to change its behavior and stop doing either illegal or unethical things. A small cash payout to each customer is meaningless, but when all those small pieces of fortune are aggregated together, it WILL cause a losing company and others watching to change behavior.
I am incensed by what Rovi is doing to existing customers in this case, but I do not know if it qualifies for a lawsuit. HOWEVER, if a knowledgeable attorney thinks it does, and is willing to work the case for a percentage of any future judgement (proves he thinks it is a valid case), then I am Absolutely ALL FOR a class action suit.
The idea presented here by some that "It is OK if Rovi screws me if it keeps TiVo in business" is a completely UNACCEPTABLE approach to life in my option. I certainly will miss TiVo (the OLD TiVo - the one that is already gone), but I doubt that I will miss Rovi one bit. They will just serve as another history lesson about what happens to stupid companies.
1. By the time the lawsuit is settled, existing customers are ex-customers. Or the amount is so trivial that nobody cares about it anymore. Or the amount they have to pay doesn't exceed the profit the company made doing the bad activity. I've been involved in class action lawsuits -- I got some pocket change for buying my wife's engagement ring 20 years ago, and yet there's still a monopoly in the diamond market. I got $10 back for buying a DVD-ROM 10 years ago when there was collusion to jack up the prices, but DVD-ROM prices are still the same. I got a small amount of money when DirecTV removed too many channels from my package, but those channels never came back and my monthly rate didn't drop.
2. Rovi is letting existing customers contact technical support and opt out of the ads for free. I don't see how that's a large enough burden to justify a lawsuit. Not all of their customers are affected, including you and me because we're on TE3, so we couldn't join the lawsuit. New customers aren't going to be eligible because they can return the DVR within 30 days if they don't like it.
3. I agree that "It is OK if Rovi screws me if it keeps TiVo in business" is bad, but everybody has and will sign up for that when they buy the service. You will get the good with the bad, and if you don't like it don't buy the service. Actually, existing customers can get rid of the bad with one phone call and just keep the good. And this is not new behavior for Tivo or Rovi -- they've put ads in places others haven't before and I assume they will continue to do so.
It sounded really bad at first, but then the more the details came out the less upset I was about it. I was never surprised about it, in fact I wondered last spring if they would do it once I saw YouTube do it. I'm not happy about it, but it's not the end of the world.
And that's all I'm going to say about a lawsuit.