First, welcome back here, Ted, and, most importantly, I hope that you are doing ok and only feel better! Food poisoning is no fun (I had a mild case last evening as well). Take care of yourself, please. Too much CEDIA partying?Sorry for the delay in joining the conversation. I came back from CEDIA with a nasty case of food poisoning that ended up with me in the ER on a drip line for dehydration. No fun.
As you have noticed, we have started to rollout DVR pre-roll ads. This is part of a broader initiative to modernize TiVo's consumer business model.
The ads are served dynamically when playback starts at the beginning of a recording playback. Recordings from certain ad-free networks will not get pre-roll ads and resuming playback on a recording also does not get an ad. Lastly since these are dynamic ads, there are times when ad slots are not purchased in which case ad may not see an ad playback. To ensure the experience remains consistent these ads are skippable using the same buttons you would use for ad-skip (Chan Up, D, SKIP and FF). As part of our commitment to improve the experience, we are measuring each step in the process and will be continually optimizing the ads to reduce latency and improve performance.
We are also investing to bring more content to TiVo users. Our soon to be launched TiVo+ video service will include dozens of channels of free entertainment. We have assembled an amazing set of partners as part of this service and will be evolving it in the coming months with many more channels, on-demand movies and shows and other exciting specialty content coming as well.
2 questions, if you might be able to respond: 1. Can a customer opt out of the pre-roll ads, as the TiVo customer service reps. have been saying and processing the past couple of days? 2. Is pre-roll also coming to TE3?
I'll also sneak in a third question: you may have noticed, the pre-roll transitioning can seem a bit rough--will that be smoothed out? From one of your latter points, presumably, yes?