We don't know yet but this could be a new revenue stream from TiVo owners who have lifetime, i.e. paying 4.99 per month to be ad free moving forward. It would not surprise me at all if they remove lifetime as an option when buying a new TiVo to keep folks locked in at a smaller monthly rate.With my legacy Comcast DVR that I used to have, there was an ad at the bottom of the guide... how annoying and a waste of space. With TiVo, no ad there, but then we have the Discovery Bar at the top... along with Pause ads, Delete ads, Folder ads, and TiVo Central ads sometimes showing up. I hate those.
How about offering an ad-free version? I mean completely ad-free. An ad would be something that would generate TiVo revenue, even if it's for placing a TV show up in the Discovery Bar. There is a monetary value to this. What if we, TiVo users, were willing to match that value so we don't see ads anymore? Would it matter if the revenue is coming from current sponsors or TiVo users? This would be optional on top of any monthly, annual, or lifetime subscriptions. Anyone have thoughts on this idea?
I'm basing my comment on "ok, TiVo, you want to increase revenue" mentioned.