Because they knew damn well it would dis-intermediate many of the loyal Tivo customer base. There are rumors from some of the beta testers that nobody liked it in beta either. Yet, they did it anyway. Which is why I think they've done the calculations and decided they'll take the risk. I see it as a Hail Mary to drive the valuation up and finally sell off the product business.I wonder why they secretly rolled this out instead of sending out an email to subscribers letting them know this is coming?
In my opinion, the very best outcome we can all expect here is that TE3 will continue to run well enough that we get a couple of more years out of our boxes. Tivo is going to live to sell or die in hell. And whoever they sell to is more likely to be someone that likes the advert platform and customer data mining platform they've built so I don't see that buyer being our Messiah some day.