With my legacy Comcast DVR that I used to have, there was an ad at the bottom of the guide... how annoying and a waste of space. With TiVo, no ad there, but then we have the Discovery Bar at the top... along with Pause ads, Delete ads, Folder ads, and TiVo Central ads sometimes showing up. I hate those.I keep on wondering, ok, TiVo, you want to increase revenue, that's understandable and commendable--then do something positive. I don't see pre-roll ads as a real "positive" (although I'm willing to accept them--but then they should be turn-off-able in the box settings).
On the other hand, improved and more meaningful apps and streaming device/technology/content access (as someone else said here, if Roku won't do it for a TiVo box, why doesn't TiVo do it for Roku?), a Mini Wireless Adapter, TiVo apps for streaming devices, a TiVo streaming device, enhanced TiVo remotes (what happened to the Slide Pro remote entirely at this point?), even a TiVo marketplace accessed through TiVo Central (there used to be one, the Showcases), yes, that's positive.
How about offering an ad-free version? I mean completely ad-free. An ad would be something that would generate TiVo revenue, even if it's for placing a TV show up in the Discovery Bar. There is a monetary value to this. What if we, TiVo users, were willing to match that value so we don't see ads anymore? Would it matter if the revenue is coming from current sponsors or TiVo users? This would be optional on top of any monthly, annual, or lifetime subscriptions. Anyone have thoughts on this idea?
I'm basing my comment on "ok, TiVo, you want to increase revenue" mentioned.