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(Although who knows what percentage of their current retail user base is on lifetime service, in which case TiVo already has their money and there's really nothing they can do.)
Tivo may be underestimating the power of word-of-mouth. Many people are not technically-oriented but know others who are. They turn to those people for help with their equipment and for buying recommendations. I've highly-recommended Tivo in the past, but with the introduction of these ads I'd now recommend people avoid Tivo. That's due to both the ads themselves and the attitude Tivo is showing by adding them. The thread on alternatives makes it clear there are many alternatives now.
 
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