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Unfortunately Roku has shown how profitable ads can be. Hopefully TiVO is testing this for the OEM market and not retail. Not ideal but if this keeps TiVO in business I can deal with one upfront commercial. The people who buy retail TiVo's are not very profitable customers. They do not buy directly from TiVO forcing TiVO to split profits with retailers. They buy onetime All-In service and then hold onto hardware forever. And now a lot of the TCF customers have become addicted to only paying rock bottom $599 DVR+All-In SALE prices. I'm surprised TiVO waited so long.
$600 is "rock bottom"? Lol. Woah!
 
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