I always thought it was because it only had two letters, and they needed to add something to have three like everyone else. Not that I don't agree they could have come up with something better than "The." Plus, "W" is multi-syllabic so even without the "The" it has more syllables than ABC, NBC, CBS or UPN, and especially Fox since that is pronounced as a word, not "F-O-X."appleye1 said:I could care less about the merging itself, but I do have an opinion on the name. Already I've heard Moonves call it "The CW". Why add the "The" to it? Can't we just call it "CW". After all we don't say "The FX", or "The E!"? I never could figure out why they added "The" onto WB. Always sounded kind of awkward to me.
In addition to a little less competition, this will also expose some shows in markets where they weren't previously available.JimSpence said:But, it is possible that some low rated good shows will be saved with a larger audience that isn't split between two networks.
The New Orleans UPN affiliate was built by Viacom as a UPN affiliate.jeff125va said:All of the UPN and WB stations I'm familiar with existed as independents before becoming WB and UPN affiliates. I guess they'll just go back to that. I don't see another network coming out of this - I think they've realized that the quality programming is spread too thin as it is, thus the contraction. Why would that lead directly to another expansion?
Interesting. In D.C. the new station will also be on the current WB affiliate. I believe our UPN affiliate carries some pro sports - Wizards and/or Capitals and/or Orioles and/or Nationals games, I forget which one(s). In fact, that station carried the local OTA simulcast of the Redskins ESPN Sunday Night games. In any case, I was just saying that I'm sure a lot of stations will survive just fine as independents - it wasn't all that long ago that we didn't the WB and UPN, or even Fox for those of us old enough (ahem) to remember. I grew up in Philly and there were 3 main independent stations - 17, 29 and 48 and if I'm not mistaken (haven't lived there since 1990, so I might be) those are now the WB, UPN, and Fox affiliates. But when they were independent, I don't ever recall thinking, jeez, someone better start a new network or these guys are going to go out of business. Of course, DC and Philly are pretty big markets, so maybe some stations elsewhere will just go off the air.Fish Man said:The New Orleans UPN affiliate was built by Viacom as a UPN affiliate.
The New Orleans WB affiliate went on the air in 1983 as an independent, did a stint as our FOX affiliate for several years, then went to WB. During that time, it changed ownership several times, eventually coming to be owned by Tribune.
They have announced that the WB affiliate will become the CW affiliate. The license for the UPN station (built by Viacom to be a UPN affiliate) will be put up for sale (and the station may simply go off the air).
For example?dadx2 said:I'm against the merger because too many low rated good shows will be axed!
The University of Washington already has "The UW" in use and therefore it really isn't available for national branding. "The WU" would have similar issues since there are a couple of schools with those initials.jeff125va said:IAnother point though, since it's supposed to be a merger of UPN and the WB, why not use letters from those two instead of one from CBS? I'm aware of the CBS/UPN corporate relationship, but shouldn't it be about the actual TV networks? I think "The UW" or "The WU" would have been better - I'm assuming we're stuck with the "the" in any event.