Many people are moving away from linear TV and going with more streaming options. Often when this happens, they cancel their Tivo subscription since they don't use as much of the Tivo services. Even though it's nice to have the Tivo features with streaming, they aren't necessarily worth the price if someone is just doing streaming. But then when they cancel their service, they can't really use their Tivo anymore and they end up moving to some other hardware platform. They leave the Tivo ecosphere and there's a chance they might never come back.
I was wondering in cases like those, would it be a good business decision to allow previously-subscribed Tivo's to continue to work as streaming-only platforms? Maybe even have OTA support, but without guide data or recording capability. Guide data could just be whatever is sent along with the OTA transmission. So it would be like a dumb OTA viewing like in TVs. I'm sure there'd be some cost with continuing to have these unsubscribed devices in use, but keeping those people in the Tivo ecosphere may mean they would be more likely to give Tivo new business in the future. It may reduce the cost of customer acquisition if they have an easier time of converting these previous Tivo customers into using new Tivo services. The old devices could also be funded through ads, like Roku does.
I was wondering in cases like those, would it be a good business decision to allow previously-subscribed Tivo's to continue to work as streaming-only platforms? Maybe even have OTA support, but without guide data or recording capability. Guide data could just be whatever is sent along with the OTA transmission. So it would be like a dumb OTA viewing like in TVs. I'm sure there'd be some cost with continuing to have these unsubscribed devices in use, but keeping those people in the Tivo ecosphere may mean they would be more likely to give Tivo new business in the future. It may reduce the cost of customer acquisition if they have an easier time of converting these previous Tivo customers into using new Tivo services. The old devices could also be funded through ads, like Roku does.