· Cord Cutter
I think these cable deals are at the leagues' own peril. A lot of people will just stop watching. It's going to be a big moneymaker for sports bars though.Yes. And Big 10 college football, which will be spread between CBS, NBC and Fox (as well as cable and streaming) under the next contract. (Looks like SEC football is leaving CBS and going all-in at ESPN after this season.)
Other than sporting events that people already know that they want to watch, does anyone actually care about live anymore?They're giving up a bit of control but, especially in the case of ad-supported content, it's all about maximizing viewership (and therefore ad impressions, and therefore ad revenue). So as long as Google is allowing the source app's A/V stream to pass through unmolested (e.g. Google is not trying to insert their own ads) -- and I do believe that's the case with their Live Channels app -- then IMO those third-party apps have more to gain than lose by participating.