Ruler of an Unown UI
They'll pull it via the Ethernet jacks and/or Wi-Fi in your TV set. For separate tuner boxes they'll probably offer solutions and incentives like a better EPG to get you to hook up to your internet. My HD HomeRun tuners all require a LAN and internet connection whether 3.0 or not. And yes it's creepy but there will be hacks to get around it in many cases.How will ATSC 3.0 "pull" data from your TV? I can't imagine television manufacturers would spend a single fraction of a cent to put in a transmitter in addition to a receiver on the tuner board.