They might have purchased/planned the ad-time on a volume basis and haven't hit the numbers yet. And... Because it might be next to worthless, so they don't bother to fix it.
NBC's Cutting Edge Promotion Stategy
I downloaded last week's Saturday Night Live on DirecTV OnDemand. First it opened up with a commercial for a show called "Outsourced". It seemed very familiar and possibly funny. Then during the next commercial break they promoed another show with:
"A cross between 24 and Lost"
"The Event".
I do own a marketing business but I am not sure I am in the category of these media titans so clearly they have some kind of game plan that is streets ahead of what I am thinking. This backdoor marketing of shows they canceled last season must be a way for them to bolster their current struggling schedule.
Anyone have any insight to this keen marketing plan? I was trying to see if DirecTV had anything to do with it, but it seems like the shows are compiled by NBC with the short commercials in them, so I think this is all NBC's marketing acumen at work here.
To be fair to them, what is the point of them advertising their shows when I can just download them on iTunes for $2?
Edit: Next Commercial break was for Law and Order: Los Angeles
"A cross between 24 and Lost"
"The Event".
I do own a marketing business but I am not sure I am in the category of these media titans so clearly they have some kind of game plan that is streets ahead of what I am thinking. This backdoor marketing of shows they canceled last season must be a way for them to bolster their current struggling schedule.
Anyone have any insight to this keen marketing plan? I was trying to see if DirecTV had anything to do with it, but it seems like the shows are compiled by NBC with the short commercials in them, so I think this is all NBC's marketing acumen at work here.
To be fair to them, what is the point of them advertising their shows when I can just download them on iTunes for $2?
Edit: Next Commercial break was for Law and Order: Los Angeles
1 - 3 of 3 Posts
That's funny, because both of those shows were very entertaining! (Err, I have a bunch of The Event on my currently dead [rebooting] Tivo drive that I hope to resurrect.. I think I watched MOST of Outsourced..)
1 - 3 of 3 Posts
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