Responding to years of complaints that the volume on commericals is louder than that of regular programming, the FCC on Tuesday passed the Commercial Advertisement Loudness Mitigation Act (CALM). The act requires commercials and entertainment and news programming to be kept at the same volume. The rules also require that the volume for promotional spots be equal to the shows around it.
I have to love the acronym, CALM.This is awesome. Some people have claimed it is just because commercials are more condensed and have more points of maximum volume so they just seem louder, but I have never believed that. There are cases where commercials are significantly louder.
This only impacts me when I am trying to go to sleep with the tv on and am too lazy to hit skip with my eyes closed.
Agreed. I've been using captions for quite a while now to be able to tell what low-talkers are saying, now I'll probably need them for everything. I'm all for the blasted commercials being lower (though I FF through most of it anyway), but I hope it doesn't screw up the actual program I'm watching - we'll see.Let the complaints begin about the show content volume being lower.
Well if the shows get louder to match the commercials...I can just turn the volume downI'm hoping that this will cause the volume of commercials to simply go down instead of the dynamic range of the shows being destroyed even more to match the commercials.
The Federal Communications Commission will pass regulations today to limit the volume levels of TV commercials and penalize broadcasters that bombard consumers with loud ads between televised shows and programs.
The regulatory guidelines that the FCC is expected to establish would be enforced by the the Commercial Advertisement Loudness Mitigation, or CALM, Act, which was passed by Congress last year and gave the FCC until Thursday (December 15, 2011) to develop rules on broadcast-commercial volume levels and penalties for violating those regulations.
Under CALM, televised ads' volume levels cannot exceed the loudest portion of the TV show in which they are placed. And that loudest allowable volume cannot be sustained for the entire commercial.
USA Today reports that some broadcasters and television providers have already started implementing the ideals of CALM, in preparation of the final rules that the FCC is expected to generate. But as provided by the law, broadcasters will still have a grace period up to year from when the final FCC volume level rules are passedfrom penalties for loud commercials.
Consumers Union, the advocacy arm of Consumer Reports, supported CALM when it was first introduced by Representative Anna Eshoo (D-CA). Parul P. Desai, policy counsel for Consumers Union, said the following in regard to the FCC's pending action:
We're glad that consumers are finally going to get some relief from extra-loud TV ads. People have been complaining about the volume of TV commercials for decades. This law is a relatively simple and straightforward measure that has really struck a chord with consumers.
This is my recollection as well. I think there was even some claim that all feasible steps had already been taken, that the remaining differences, if any (as some claimed it to be more an impression of loudness than it was actual decibel level), were caused by variations outside the control of any one organization.Is this just now going into effect? I remember reading about this proposal years ago and thought it had already gone into effect.
The legislation mandating this FCC action was passed last December and signed into law by Obama on 12-15-10. There were delays from the original votes by both houses of Congress to appriove a reconciliaton act. The bill was orginally introduced in 2008.Is this just now going into effect? I remember reading about this proposal years ago and thought it had already gone into effect.