Looks like if there's an award to be taken, Geico's running away with it. I love the Geico "Caveman" spots. If you've seen them, you know what I'm talking about. If you haven't...
Voiceover: "Using Geico.com is so easy, even a caveman could do it."
Cut to cavemen in a sophisticated, modern house. One says "That's so condescending."
There's a follow-up spot where the Geico spokesman has taken the cavemen to a nice restaurant. He's apologizing, saying he didn't know "you guys" (the cavemen) were still around. The waiter then comes. One orders some upmarket dish. The other just sits back in his chair, disgusted, and quips that he's lost his appetite.
Who comes up with this stuff? I still laugh every single time I see that spot... Which is a lot during SpikeTV's weekday 5 hour afternoon Trek block.