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Can we contribute to the ratings or retention of a show with our TiVos? We know that TiVo sends some (anonymized) data to the networks of how many people record which shows and how soon after that they watch them. We also know that sort of data has some impact on advertising rates during those shows, which goes into their revenue generation and thus their profitability ot the company and their chances of being renewed. So how do we maximize whatever influence we might have?

Should I perhaps TiVo my favorite shows, then play them immediately afterward with the TV off, and repeatedly over the course of the week?

Just...speculating. Would be interested in any thoughts others might have
 

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Can we contribute to the ratings or retention of a show with our TiVos? We know that TiVo sends some (anonymized) data to the networks of how many people record which shows and how soon after that they watch them. We also know that sort of data has some impact on advertising rates during those shows, which goes into their revenue generation and thus their profitability ot the company and their chances of being renewed. So how do we maximize whatever influence we might have?

Should I perhaps TiVo my favorite shows, then play them immediately afterward with the TV off, and repeatedly over the course of the week?

Just...speculating. Would be interested in any thoughts others might have
Not unless you are a Nielsen Family - and your comments above would have disqualified if you were one.

In fact, because TiVo has only one way cable cards, you contribute less as MSOs can tell the viewership on their system of each channel watched when deciding how important it is with their 2 way STBs/DVRs. Obviously they cannot do that under most TiVo setups.
 

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TiVo is a Nielsen partner and sells their anonymized data to Nielsen to use in their ratings. Although I don't think Nielsen gives them much weight. They mainly use live viewing and the C3/C7 windows for VOD as the basis of their ratings system as those are the only people watching the commercials too.
 

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TiVo is a Nielsen partner and sells their anonymized data to Nielsen to use in their ratings. Although I don't think Nielsen gives them much weight. They mainly use live viewing and the C3/C7 windows for VOD as the basis of their ratings system as those are the only people watching the commercials too.
It is not used at all for the Nielsen Ratings as it is not statistically valid.

It is used for other Nielsen Consumer Products.
 

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Dish adheres to C3/C7 for it's autohop feature, so maybe that's why they're including it? It's basically the same as VOD at this point, except you can still manually FF past the ads. (maybe they only submit data for those that don't?)
 
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