[davezatz]

Check it out:
http://www.businessweek.com/innovate/content/jan2006/id20060109_185287.htm?chan=tc

The fear among analysts is that TiVo, undoubtedly a strong brand, is another classic example of a pioneer paving the path only to be steamrolled by the competition. But analysts also predict plenty of room for growth in the DVR market. The innovative ideas the brand has dished out in this year alone show promise. And after almost a decade, it still gains recognition. Online-based media company CNET just named TiVo one of the ten best technology innovations of the last decade.

PS, They say TiVo has never been profitable, so I'm guessing they base that on a fiscal year rather than the 1 quarter TiVo announced.