Addendum/Erratum [Plant tongue firmly in cheek before continuing.] 2Q 2020: Hello, Juno. NBCUniversal launches Juno, their new nationwide OTT SVOD. This new service would eventually grow into the company's answer to Hulu. The company's branding mavens wanted a modern, yet friendly-sounding name. It was a given that they would go with a two-syllable nonsense word that followed the typical consonant-vowel-consonant-vowel phoneme pattern (see also: Hulu, Vudu, Roku, TiVo, Vevo, Quibi, Xumo, Philo and Tubi). Focus group testing for the name Juno was through the roof and corporate brass loved the sound of it. Couple small hitches, though. To score exclusive use of the trademark, NBCU had to buy the rights to the quirky 2007 indie comedy film of the same name, starring Ellen Page and Michael Cera, from Disney's 20th Century Fox. NBCU decided that the movie Juno, about a high school girl who gets pregnant with her best guy friend and chooses to have the baby, would permanently be featured in the movie section of their new Juno service. If any movie could appeal to both red and blue America simultaneously, they figured, it was this one. Also, NBCU had to completely buy out a small dial-up and DSL internet provider named Juno. "Didn't that company go out of business in like 2003?" the marketing team asked. "Nope," their lawyers replied. So they bought Juno, shut them down, and used the mailing list of former customers to advertise Comcast's various services. The company launches a kick-off ad campaign for Juno exploiting the joke that the name sounds like "you know". Person speaking to an anonymous voice assistant: "Who has my favorite classic shows from the past like Miami Vice and Murder, She Wrote plus exclusive new premium originals like Angelyne starring Emmy Rossum?" Voice assistant: "Juno..."