When we had Comcast TV, we would use about 700gb of data per month. And we really weren't using 4k or anything. Now that we stream a bunch of 4k along with 1080p tv, it adds up quickly. I honestly would never think we would use more than 1TB but it adds up lightning fast. As you said, 11 hours of Netflix 1080P.... well, figure a household with 4 TV watchers. Kids home during summer, stay at home wife, I personally stay home and work from home quite a bit. Then have some 4k streaming.... even with 4 TV watchers, that 11 hours is now a paltry 2.5 hours/day to hit the cap on just 1080p. As for not counting against the cap, a lot of that will have to do with legislation over the coming years. A change in the administration and we get net neutrality, that'll make a big difference. Streaming TV is the future. It's like trying to argue that you can't imagine digital music overtaking CD's. Uncapped is coming. You can already get toast.net anywhere ATT Fiber is available, cheap, uncapped fiber. Google has their own fiber offerings expanding. And as more and more people are killing the 1TB caps, it's just going to get more and more. It really is just a matter of time before cable boxes are irrelevant and we laugh about them like a VCR.