Will we kiss OTA goodbye?

Discussion in 'TiVo Coffee House - TiVo Discussion' started by zalusky, Dec 16, 2011.

  1. magnus

    magnus Tivo User

    2,507
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    Nov 12, 2004
    Texas
    I'm one of them. :) and so is my neighbor. Most people still think of OTA as ghosted and snowy images. it took me a couple of talks with him before he understood that it would actually look better than satellite.
     
  2. drknapp

    drknapp Member

    31
    0
    Nov 27, 2011
    I just switched after talking to others where I work. I'm sure the numbers are growing as the costs for cable and satellite keep increasing.
     
  3. zalusky

    zalusky Well-Known Member TCF Club

    8,490
    1,160
    Apr 5, 2002
    Cupertino, CA
    I think the question is how valuable are you to the advertisers. It may be that OTA viewers spend less because well they are concerned about saving money. So even if there is an insignificant number it may not be a rewarding number to the stations.
    On the other hand they don't have to pay per viewer fee to the cable company for those viewers.
     
  4. replaytv

    replaytv gun talk ignore list

    4,401
    1
    Feb 20, 2011
    Denver ish...
    They could tell what channel your receiver was tuned to and thus find out exactly who was watching what channel at what time. But now most people leave their DVR on all the time, so data of use wouldn't be correct. For me, I have 3 or more Tivos on at all times, and sometimes 2 or 3 more that I am testing, so I can only watch one at a time, so any data would be erroneous.

    But as far as 'OTA', the airplanes could probably tell how many households watch OTA as far as a % of the total population. That is if they still use those specialized data collection air planes.
     

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