1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Why Traditional TV Is in Trouble: New York Times

Discussion in 'TiVo Coffee House - TiVo Discussion' started by 19972000muskrat, May 14, 2018 at 8:34 AM.

  1. 19972000muskrat

    19972000muskrat Member

    112
    19
    Jan 2, 2008
  2. TishTash

    TishTash Member

    397
    19
    Jan 23, 2008
    Merrick, NY
    Fine overview; thanks for the link. That said, not entirely unexpected.
     
  3. tenthplanet

    tenthplanet Active Member

    921
    98
    Mar 5, 2004
    This has been discussed for the better part of five years, what's new is advertisers are making digital migrations like never before.
     
  4. tenthplanet

    tenthplanet Active Member

    921
    98
    Mar 5, 2004
  5. Series3Sub

    Series3Sub Well-Known Member

    1,290
    51
    Mar 14, 2010
    Since the 1960's it has always been about demographics and targeting advertising (advertisers were pushing the demographic model, but met with resistance from the 3 major nets of the day). When in 1970, the then 3 major nets decided to accept such a model, it resulted in MAJOR changes in TV programming, most notable on CBS and its infamous mass killing of its extremely popular and highly rated "rural" programming. ABC and then NBC later hired the same guy who took to the gas chamber all those "old people rural" shows on CBS: Fred Silverman. Broadcast TV was all about YOUNG people from that point on. A whole slew of catering to younglings shows from the 1970's in particular.

    Just stating the NONE of this is NEW. It is the very same quest that is nearing 60 years old: to focus advertising to the most narrow demographic possible. Today, the technology allows for identifying each individual and that person's preferences as it relates to ads. The NYT could have reprinted an article from 1969-1970 about the new demographic based ad model for broadcast TV of the day and readers might have thought they were referring to the internet and its highly focused advertising along with Facebook and YouTube/Google. SAME THING all over again.

    Also, let's remember that the owners of the big 4 nets and all those cable/sat channels are owned by some of the biggest media companies who already have their fingers or even more body parts in the internet advertising model, so the delivery will change along with greater accuracy due to lack of privacy on the internet, but the same companies--with a few new ones--are making the money in this new world.
     
  6. Bigg

    Bigg Cord Cutter

    6,109
    141
    Oct 30, 2003
    Hartford-...
    It's a good article. I was shocked at the median ages. That's not good for pay TV. I'm just amazed at how quickly things have started changing in terms of cord cutting in the past year or so.
     

Share This Page