Advertisements Time passes. Series 3 has been discontinued and replaced with HD XL. I am coming up on the second anniversary of my Series 3. When I bought it, the longest term service contract was three years (which is what I got). At the time, Tivo was saying they could not make a profit on lifetime contracts. Several months later, Tivo changed it's mind and started offering lifetime contracts again ($499 for the lifetime agreement versus $399 for three years). I just got off the phone with Tivo. They are telling me that I can get a lifetime agreement by paying the full $499 on top of the $399 I already paid. The lifetime agreement starts at the end of my three year contract. THIS SOUNDS LIKE A REALLY BAD DEAL. I am asked to pay the same price for service on a three year old box as on a brand new box (total real "lifetime" cost is $898). They say they can not do an upgrade. I'd be glad to give them and extra $100 to make up the difference between the three year contract and the lifetime agreement. But that is not an option. Apparently, Tivo like many other companies is so busy chasing new customers that they don't care about retaining the loyalty and good will of existing customers. I got my Tivo Series 3 early in the product cycle and I paid a premium for being an early adopter. I knew the price would come down. Same thing with my Series 1. But charges for on-going service are different. I'd be willing to pay a bit extra to upgrade my contract to a life a term but they are not willing to give me a break here. Tivo is not in a position where it can rip-off long-standing customers. I realize finances are tough. Cable and satellite companies are offering knock-off DVRs for a lot less. The most effective resource Tivo has to get people to pay a premium (and go to some extra effort) to get a Tivo is word of mouth from satisfied customers. But to get that, they have to satisfy customers and not gouge us. I know Tivo managers read this forum. I hope you all will think about this.