Streaming is the "cheaper" alternative at the moment. That's how it's largely viewed. Once more traditional cable is transitioned to IPTV/Streaming, I think we'll see more traditional and larger packages with all of the channels we came to expect with cable. But at the moment, I think the streaming providers like YTTV/Hulu/Sling/Vue/etc... are terrified of having a higher price tag even though a good portion of users would gladly pay it. They don't want to be viewed as expensive in a sea of "cheap" cable alternatives.