Advertisements Never underestimate the stupidity of advertisers. Not too many years ago (and maybe even now, but I don't notice it any longer) TV networks used to have "sweeps" weeks where they would put on nothing but specials which were in no way related to their normal programming, then Neilsen would calculate the ratings and advertisers would pay for ads based on those ratings. For some reason (possibly related to total stupidity) advertisers put up with that system, even though the prices they paid for ads had no relationship to the ratings of the programming they advertised on. Personally, I'd like to see my solution (which will never happen): Advertisers pay me (probably in some sort of virtual credit not redeemable for cash) for watching their ads. They probably make them interactive to prove there is really someone watching. They might even make them more entertaining than an average reality TV show. Then I watch all the shows that interest me on demand, paying for them with virtual credits (which the production companies can convert to cash). The networks completely disappear and no longer interfere with the story tellers. I can also buy virtual credits with actual cash in case I'd rather do that than watch commercials to build up my account. No networks, no channels, just story tellers telling stories to anyone who likes their stories. No advertisers being offended by a story because they don't even know what stories they are paying for. Better even than a-la-carte. The ultimate pay only for what you watch. Basically, this turns TV into books .