Personally, I'm repulsed by Tivo's service rates. I'm presently a directivo owner paying $5.99 a month for DVR service. I was considering purchasing a Tivo HD for $260 from circuit city, but after looking up the prices for Tivo's standalone boxes, I've decided not to buy the Tivo HD. What do you guy think? Is $16.95 a month with a 1 year contract a fair price? For me, it's definitely not. Think about what Tivo is doing with that money: 1. Giving you TV Guide updates(a valuable, necessary service, but not an expensive one). TV Guide data is available for free on the web. I could see paying maybe $2 a month at most for the assurance of quality guide data that worked across cable providers. 2. R&D for updates. To me, Tivo's software is complete more or less. It does recording extremely well, manages season passes, has all of the media options done well. The only features missing are TivoToGo and MRV, and I assume Tivo has these implemented and awaiting Cablecard approval. Other than bugfix updates, and MRV/TTG, I can't see paying much here, maybe $1-$2 a month at most. 3. Subsidizing the box. This would be perfectly acceptable with me, but the Tivo HD would have to be free, and the monthly fee would have to be slightly lower(think $9.95 a month). As crappy as the CableCo's DVR is, I can get one for $5 a month with no up front costs, and no commitment. This deal, however much better the Tivo is, makes paying $260(street price, with discounts) for the Tivo HD more outrageous. I love Tivo a lot. I hope that they lower their price to create market appeal. There's simply no way Tivo can gain the middle-of-the-road market unless they drop prices significantly to compete with CableCo DVRs.