Advertisements About the Korean CEO of the Baja Fresh mexican fast food chain. I wonder if CEO David Kim reviewed the tapes before the show aired. Seems to me several employees had unkind remarks ie: "I'd never hire that guy" or "I never saw anyone drop a whisk into the guacamole before". Also, how long would that cold table be too warm had he not visited. And yet, he wants to give the guy a free franchise, Huh.