Advertisements Hey, I've loved owning a TiVi for a good many years now, but suddenly it seems the good folks at TiVo have perhaps forgotten that we paid them (lifetime)/are paying them to use the software. So how come all the new ads? The automobile sneak peaks, the Martha Stewart stuff, etc. The more in-your-face the advertising, the more likely the adoption of Windows Media Center Edition, or the DVRs offered by the cable and satellite providers. Come on, TiVo. The service should be free of ads. We're paying for this stuff.