I'd say it mainly comes down to branding. Disney is now a very large, broad media company after purchasing most of Fox's assets. But they're still very protective of the Disney brand and want it to continue to stand for family-friendly and high-quality. So the new Disney+ app/service will be the home for the content and sub-brands that fit that image. (And in keeping with that image, Disney+ will always be ad-free, unlike Hulu.) Hulu, essentially, is "everything else". Which isn't to say that it's junk but it will definitely skew more towards adults and be the home for anything that Disney owns that doesn't fit under the five sub-brands in Disney+ (Disney, Pixar, Star Wars, Marvel, National Geographic). They've said that Hulu will work more and more closely with FX (Disney's prestige cable channel aimed at adults) going forward. And it'll always be the streaming home for content from their ABC and Freeform networks too. It's also nice that Disney recognizes that not everyone may want both Hulu and Disney+ content. So rather than forcing you to buy all that content in one service (like Netflix or HBO Max), they break it out. I often subscribe to Hulu but I don't really have any interest in Disney+. So I appreciate that. That said, they do hope that folks subscribe to all their streaming services. They're selling a $13 combo package of Hulu, Disney+ and ESPN+. Bought separately, they would come to $18 ($6, $7, and $5, respectively). We'll have to wait and see if they update the Hulu app to incorporate the content from Disney+ and ESPN+ so that you don't need to switch apps if you buy the whole bundle. My guess is that they will, eventually if not right away. Think of Hulu as their base service, Disney+ as their family premium add-on, and ESPN+ as their sports add-on. Yeah, kinda. But I expect all these apps -- with the exception of Netflix -- will work with the TV app on Apple TV (and other similar aggregation UIs on other platforms going forward), so that you can maintain a single watchlist across multiple services and browse curated recommendations from all of them in one place. (Netflix may eventually give in and opt in too. But for now, they don't think they need to.) As for paying for all these different services, well, it's up to you to decide if you really need all of them, all the time. I don't. Two or three at a time, combined with free OTA TV plus free streaming sources (e.g. YouTube, PBS, Tubi, etc.) is plenty for me. Some of them, such as CBS All Access or Peacock (based on what I've read so far), don't even tempt me.