I emailed a request asking to opt-out of TiVo+. Here's the bulk of the response: We apologize for the inconvenience this may cause. Do not worry, we can send this suggestion/feedback to our software engineers. It will be subject for validation and investigation and probably in the next software, we can expect an update. There are a number of different things one might read into this reply. It really boils down to how much trust in you place in TiVo right now. On the surface, it seems positive. They may even be planning to reign this in. If you don't trust TiVo then the proper treatment would be a literal interpretation which turns this into a meaningless reply. Aside from that, they gave me an encoded (personal-use) link to advisors.tivo.com to submit my own feedback. Last night my TiVo received another update. The only thing different seems to be with the in-Guide advertisement. It no longer stays on the bottom of the screen. Instead it moves up (or down) by one line each time you hit the next page of listings. So that increases the cognitive load required to successfully avoid any faux channel in the listings. If I was confused whether TiVo was knowingly promoting TiVo+ at the cost of the user experience, this additional step would have clinched it for me. I do wonder if this was planned from the start to be temporary. Perhaps they had an urgent need to meet a contractual obligation for a certain adoption threshold, and that once met they'll back away from this sudden excess in promotion at the cost of usability? Admittedly, I'm just trying to rationalize what seems like an irrational choice.