Advertisements I won't respond to every comment here, but maybe I can help clarify things. As some have mentioned, TiVo have always had a desire to be in the software & service business. Our initial CE partnerships in the early 2000's with Philips, Sony, Toshiba, Pioneer, Humax, etc. led to a wide range of low-volume, expensive devices and inconsistent remotes (see attached). Last year, we partnered with one of our major hardware suppliers on the cable side to develop the new, TiVo MINI VOX for retail. While the industrial design was slightly upgraded for retail, the guts are the same as what we use in the cable operator space. The idea is to combine our manufacturing volume to get to lower costs and higher reliability. In our cable deals, the hardware manufacturer supplies the devices, but the cable company is responsible for support. We will be doing the same thing here. TiVo, and our award winning customer support, will continue to provide support for the hardware, even though it's being manufactured by a 3rd party. Oh, and this time we're maintaining full control over the remote control design.