Advertisements I, like many others, apparently, paid $200 for a lifetime membership back in 1999. I originally had a Tivo stand-alone box, and then I upgraded to a Philips box that had a Directv tuner in it. I absolutely loved the service. Then, in 2007, Directv announced that they would be adding HD channels. I was therefore eager to upgrade to a new Tivo box that was HD capable. As we all know, of course, no HD-capable product with a Directv tuner was ever manufactured. Thus, Tivo kicked me to the curb. I had no choice to to go with Directv's inferior DVR, as Tivo simply didn't have one. Now, it's a few years later, and I've finally given up on Directv (who at one time had service far superior to cable, but no longer does), and I've been thinking about buying a new Tivo model DVR for my cable service. So, I crawled into my storage space, pulled out my old Tivo box, dusted-off the serial number, and gave the company a call. And guess what? The alleged 'lifetime' membership for which I paid is "no longer valid, sir; we're terrible sorry (as we snicker all the way to the bank)." WTF? "Lifetime" means "lifetime." When I signed up for the Tivo stand-alone service, I was told that my lifetime membership would transfer. Now, that's no longer the case, apparently. Thus "lifetime" actually means "until Tivo decides it's not going to honor its commitments anymore; go suck an egg." Interestingly, XM/Sirius is running the same scam. I purchased a radio a few months back and bought the "lifetime" membership. I wonder how long it will be before they, too, decide that "lifetime" means "we'll change the agreement whenever we damn well please, and if you don't like it, tough luck." I was told that I could upgrade a total of four times with XM/Sirius, though I'm beginning to doubt that the company will ever honor its commitment, especially with the precedent of Tivo not honoring theirs. Tivo needs to step up and do the right thing. For those who were caught in this Directv grey area, there should be some way of reactivating a lifetime membership that is dormant. Short of that, as a sign of good faith, the company could at least offer a free year, or perhaps a "store credit" on the hardware for the amount of the original membership price, for those former Directv Tivo subscribers want to come back to the service; something, anything, that would provide a clear indication that they screwed up and they want to make it right. As it stands now, I have a really bad taste in my mouth, and will never recommend to anyone that they purchase Tivo service, as the company doesn't honor its agreements.