TiVo knows every time I rewind ???

Discussion in 'TiVo Premiere DVRs' started by mriman, Feb 6, 2012.

  1. Feb 6, 2012 #1 of 34
    mriman

    mriman New Member

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    http://apne.ws/wPZB9j

    The digital video recorder maker Tivo said there were no appreciable bumps in playbacks at the time of M.I.A.'s gesture, meaning many people either didn't see it or shrugged it off. Tivo has some 2 million customers in the U.S., said Tara Maitra, the company's senior vice president.


    Tivo even knows when you rewind!!! Wow they must keep some interesting stats.
     
  2. Feb 6, 2012 #2 of 34
    xberk

    xberk Member

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    Pathetic really. If TIVO or it's clients who buy these type of stats think the behavior and spending habits of the mob of us TIVO users out here can be predicted based on how we click our remote ... well ... they could be right .. d_mn their eyes !
     
  3. Feb 6, 2012 #3 of 34
    dianebrat

    dianebrat wait.. I did what? TCF Club

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    Actually Tivo tracks and aggregates every button press for their units, however it's not tied to any identifiable user data. It's always been this way and they make no excuses, and they're very upfront about it.
     
  4. Feb 6, 2012 #4 of 34
    gteague

    gteague golftango

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    dfw (euless)
    and if anyone believes that latter then, well, i'd be speechless.

    /guy
     
  5. Feb 6, 2012 #5 of 34
    rainwater

    rainwater Active Member

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    TiVo could not exist if it weren't true. TiVo sells this data and if they gave away user identifiable info, then they would be breaking their privacy policy to every single TiVo user.
     
  6. Feb 6, 2012 #6 of 34
    gteague

    gteague golftango

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    dfw (euless)
    oh, i believe they don't sell it ... yet. but believing that they can't tie behavior to a user is what's unbelievable. they might convince you they don't ever pair the two up for a 3rd-party, but they are perfectly able to: google carrier iq for a good example of such skullduggery.

    /guy
     
  7. Feb 6, 2012 #7 of 34
    lillevig

    lillevig Cold in East Iowa

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    And this just feeds into my theory that Facebook will buy Tivo following their IPO. Your entire viewing habits will automatically be uploaded and advertising custom fit to you. Let the mind games begin....
     
  8. Feb 6, 2012 #8 of 34
    rainwater

    rainwater Active Member

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    Uh ok. :rolleyes:
     
  9. Feb 7, 2012 #9 of 34
    aaronwt

    aaronwt UHD Addict

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    I would have no problem if someone knew how many button presses I made, or even what I watch. I made sure to opt in a long time ago so they could keep track of what I watch. I certainly have no issue with it.

    It would be nice if they could do a Max Headroom sort of thing and have instant data up to the second of what people are watching and how many. Instead of the way ratings are currently done with their guesstimating based on their samplings.
     
  10. rainwater

    rainwater Active Member

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    At least TiVo's ratings are accurate. I really wonder how Nielson is still using their archaic way of generating ratings based on a few boxes in random homes.
     
  11. wmcbrine

    wmcbrine Well-Known Mumbler

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    It's funny how this seems to come up every Superbowl (and hardly ever otherwise).
     
  12. bbrown9

    bbrown9 Active Member TCF Club

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    The number of times I rewind something usually has more to do with me getting distracted by something else and missing it. Usually a slow-paced portion of a show - after a fes seconds I start doing something else, then realized I missed something and rewind. So if they use number of rewinds as a statistic for things people like and and want to see again, my viewing habits are going to throw that waaayyyyy off!
     
  13. rainwater

    rainwater Active Member

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    They aren't claiming they know what people like. But when it comes to commercials, rewinding and watching again means you are actively engaged and watching the commercial. This is what advertisers want to know and means the ad was successful. In general, this is just something TiVo does for the Super Bowl. I'm sure they have all kinds of metrics for watching shows that goes way beyond rewinding.
     
  14. Rkkeller

    Rkkeller Well-Known Member

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    So they know when I am slow motioning :p and going frame by frame :D when watching women's gymnastics :cool: and womens beach volleyball????
     
  15. daveak

    daveak Series 3 Novice

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    Yep. You probably should not use your TiVo to view p0rn. :eek:
     
  16. rainwater

    rainwater Active Member

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    They don't know who you are so it doesn't matter. It is just aggregated with other data.
     
  17. replaytv

    replaytv gun talk ignore list

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    Denver ish...
    womens beach volleyball= soft porn
     
  18. Series3Sub

    Series3Sub Well-Known Member

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    I personally don't believe TiVo really has such data at such detail, but it does have a lot of other data somewhat less specific. I think they just try to get as much press as popular by claiming the they know users replayed whatever nasty, unplanned moment in the Superbowl half-times. All marketing and press to keep TiVo relevant and out in front of the public, in case anybody forgets they still exist.
     
  19. rainwater

    rainwater Active Member

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    Huh? TiVo sells this data. They certainly have the data and aren't making it up. The press releases are just fluff. They have much more detailed data that they provide to their clients. If they didn't have this detailed data, I'm sure their clients would be suing them for fraud.
     
  20. wmcbrine

    wmcbrine Well-Known Mumbler

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    The TiVo logs every remote key press. I've seen the logs. There's really no reason to doubt that they have this data.
     

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