TiVo introducing “product purchase” feature with Amazon

Discussion in 'TiVo Coffee House - TiVo Discussion' started by mtchamp, Jul 21, 2008.

  1. Jul 22, 2008 #81 of 197
    CuriousMark

    CuriousMark Forum Denizen

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    Thanks for the details. Perhaps a future update will fulfill my wish.
     
  2. Jul 22, 2008 #82 of 197
    pomerlp

    pomerlp New Member

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    I have to admit it bugs me when I'm watching something and they keep showing whats coming on next.

    But you're saying the "potential contention." After reading it again this sticks out like a sore thumb: "By teaming with Amazon.com, TiVo enables viewers to purchase products related to their favorite TV shows or that they've seen in TV ads without leaving their couch. For example, if a guest on the Daily Show or Oprah has a new book, CD, or DVD out, you can purchase it on Amazon.com using your TiVo remote without missing a second of TV, whether the viewer is watching live or recorded. The viewer with an impulse can buy right away and no longer needs to remember to do so the next time they are at their PC. Television advertisers and consumer products companies are no longer limited to the traditional linear shopping channels that require live viewing for product merchandising and fulfillment -- if their product is seen or advertised on any TV show or network, and sold by Amazon.com it can be merchandised to viewers through TiVo."

    I get it now. But I have to be honest if they keep it up in the upper corner of the screen and it helps with revenue I can put up with that a great deal easier then I can the interruptions that the CW puts on in the middle of a show, where they use almost half the screen.

    And I have to admit there are times when I'll hear somebody talking about something that sounds interesting and then forget what the heck the name of the book or artist is.

    Still since I can never remember my Amazon password I'll have to get up and go to my TiVo to Amazon password I'll have to get up and look it up in my password protector on my computer.:) So that would mean putting it on pause, which I probably wouldn't do.

    Just more garbage we will have to deal with I suppose.
     
  3. Jul 22, 2008 #83 of 197
    gonzotek

    gonzotek tivo_xml developer

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    You should read back a few posts to see TiVoStephen's description of the new advertising. Also, it won't be your Amazon password, but a 5-digit PIN code. You'll link your Amazon account (if you haven't already for Unbox) to your TiVo, then use a pin code for purchases(the same way Unbox on TiVo works today).
     
  4. Jul 22, 2008 #84 of 197
    RoyK

    RoyK New Member

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    I see. You choose not to answer the question.
     
  5. Jul 22, 2008 #85 of 197
    kmill14

    kmill14 New Member

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    Are you blind?

     
  6. Jul 22, 2008 #86 of 197
    RoyK

    RoyK New Member

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    Not at all unless I missed the answer to my question:

    It requires a simple "yes" or "no".
     
  7. Jul 22, 2008 #87 of 197
    kmill14

    kmill14 New Member

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    You just need to be bitter about something obviously.
     
  8. Jul 22, 2008 #88 of 197
    davezatz

    davezatz Funkadelic

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    Stephen, the press release indicates purchase options during live viewing as does the NYTimes. How will that work? Or is that not accurate? :confused:

    press release: "whether the viewer is watching live or recorded"

    NYT: "even alongside product placements during live shows."
     
  9. Jul 22, 2008 #89 of 197
    MickeS

    MickeS Well-Known Member

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    It all depends on what you mean by "interrupt". Some think putting an ad on screen interrupts the show, others think interrupt means stopping the show and inserting the ad.
     
  10. Jul 22, 2008 #90 of 197
    RoyK

    RoyK New Member

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    Precisely. I don't see how that can be done without some sort of "Buy This" prompt which, if it is done, has the effect of further pimping the TiVo user out to advertisers and interrupting/distracting us from the programming.
     
  11. Jul 22, 2008 #91 of 197
    ZeoTiVo

    ZeoTiVo I can't explain

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    actually RoyK asked would TiVo display anything on the screen during the actual show. TiVoStephen did not answer that directly, but did point out the use of the dialog at the end of the show and the use of the showcase to directly order products that are featured.

    TiVo could still put a thumbs up or whatever on the screen during the show to link to those showcases and thus that is left open ended for someone wanting a complete answer.

    For myself I hope this catches on, small upper corner thumbs up and all and advertisers flock to it. Then my sub prices go down and more people go for TiVo and TiVo goodness just keeps growing and growing.


    I recall people getting all irate in the early days of the Internet about how ads on web sites ruined them and they would gladly pay for ad free web sites or stop using any site that had ads, yadda, yadda, yadda.
    Well now ads are the basic business model of most web sites and that has actually improved both the content and presentation as web sites vie for people using that web site versus another one. can you imagine an Internet where everything was alacarte and you had to keep getting the credit card out just to do something like talk about TiVo. Ads can be annoying and generally are not something you would seek out on their own but a synergy of content paid for by ads presented while accessing that content can lead to some pretty useful and compelling things. Improved revenue just simply has that effect.

    TV is no different and while we have all basked in a sub-culture that let 8us get the good stuff while avoiding the revenue generators, that sub-culture has simply grown up and is getting on the radar screens now. Learn to live with it or without it as your opinion dictates.

    And yes your opinion being expressed is precisely what the web content here is about. :) But if you are dead set against ads in any form then back it up by moving on from TiVo. Clearly TiVo is embracing the commerce of advertising, as they should, since it is indeed a proven business model.
     
  12. Jul 22, 2008 #92 of 197
    rodalpho

    rodalpho New Member

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    You guys can split hairs and discuss the meaning of the word "interrupt" all you like, but I take Stephen at his specific word that all this will entail is product purchasing options at the "are you sure you want to delete" screen and a new showcase or two. He knows what we were talking about.

    Corner thumbs would certainly interrupt the program. They'd be intrusive.

    Also Zeo, are you living in a dream world or what? No matter what advertising TiVo does, it certainly won't drop our subscription price. The subscription price will never go down.
     
  13. Jul 22, 2008 #93 of 197
    kmill14

    kmill14 New Member

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    Zeo,

    Did you miss the big red font post from Stephen? I think it was pretty clear in whether or not something would be put on the screen during an actual show.
     
  14. Jul 22, 2008 #94 of 197
    davezatz

    davezatz Funkadelic

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    In general, I'd agree - but TiVo did get rid of all the crazy monthly plan options including those that were HIGHER than the current $12.95 for at a year commitment. They were like 16.95/mo or even higher if I recall correctly.
     
  15. Jul 22, 2008 #95 of 197
    kmill14

    kmill14 New Member

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    Assuming that most shopping is done by women, how many women have actually responded to this new feature here or elsewhere in a negative manner? My guess is not many.

    If at some point in time TiVo users can access the entire portfolio of Amazon products from their sofa, there will be quite a few happy shoppers out there, particularly the ones who don't want to stare at a (relatively) tiny screen in order to do so.


    Throw in a few interactive/video-type ads for featured products, and you will have some who stop watching TV on their TiVo and spend all their time shopping.
     
  16. Jul 22, 2008 #96 of 197
    CuriousMark

    CuriousMark Forum Denizen

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    You want TiVo to promise that they will Never do this. It was made clear that what you ask is not in their current plans. The lack of answer to your question indicates to me that they may not be willing to rule it out in the future. I see places, like shopping channels, where doing this could actually improve the show. So I don't think it is fair to expect a yes or no at this time. TiVo will never say "never".
     
  17. Jul 22, 2008 #97 of 197
    scandia101

    scandia101 Just the facts ma'am

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    Yeah, I'm excited, I pushed my own agenda. Nevermind what paying customers want.
     
  18. Jul 22, 2008 #98 of 197
    ZeoTiVo

    ZeoTiVo I can't explain

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    interrupt means the show is no longer playing or the audio is off. A thumb in the corner would not cause either thing to happen. Frankly if I was an advertiser I would not be interested unless something was on the screen for all the impluse buyers. Some accuse me of being a TiVo zealot but I can see how things will shake out for his feature. I am fine with thumbs that have a specific purchase function ....................... wait for it............................... wait..............wait


    as long as I do not have to do anything different with my remote to watch the show and FF any interruptions of the actual show content.
    The dichotomy of advertising and sub prices prevails. the lower the subscription price - the more subs you can sell. The more subs you have, the more you can charge for advertising. So the business model needs to be studied carefully in order to maximize revenue and lowering sub prices can indeed maximize revenue when advertising is generating real revenue.

    I did not think the subs would be lowered out of kindness or some sense of fairness. ;)
     
  19. Jul 22, 2008 #99 of 197
    rodalpho

    rodalpho New Member

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    True enough, the discounts for prepaid subscriptions were an overall price decrease. Actually I think the non-prepaid 2+ year commitments were an overall price drop too. At any rate, expecting advertising to subsidize lower prices is pretty darn naive.

    So you believe that Stephen's "no ad interruptions" only applies to interstitial advertising right in the middle of programming? I suppose you could be right, although it seems pretty unlikely, but I tend to give him the benefit of the doubt. I don't think he would deliberately mislead us. If it was bad news, he'd either not reply to this post at all at his superiors' behest or he'd lay it out as it truly is. He read the thread, and he knew what we were discussing. If you're right, then you're saying he's a scumbag, basically.
     
  20. BlackBetty

    BlackBetty I

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    give it a rest already.
     

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