TiVo introducing “product purchase” feature with Amazon

Discussion in 'TiVo Coffee House - TiVo Discussion' started by mtchamp, Jul 21, 2008.

  1. Jul 22, 2008 #41 of 197
    ZeoTiVo

    ZeoTiVo I can't explain

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    come on Roy - you know the banner over the actual show was a glitch in the implementation and never, ever a deisgned or planned for part of the banner ads over commercials

    at least keep the complaining real so we can take you more seriously
     
  2. Jul 22, 2008 #42 of 197
    MickeS

    MickeS Well-Known Member

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    While I don't mind the idea, I agree with you. No way am I buying from the one who happened to pay the most to get their ad on there, without checking the competition first.

    Meanwhile, I'd like for TiVo to increase the use of the "Thumbs up" during TV promos. So many times I've wanted to record a show when I happen to catch a promo for it.
     
  3. Jul 22, 2008 #43 of 197
    mikeyts

    mikeyts Stream Warrior

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    I think that feature is something that TiVo sells to the networks--it puts the thumbs-up icon up when it catches the proper data in the content stream, inserted by the content provider. Obviously not every network has bought it nor do they use it on all of their upcoming program ads.
     
  4. Jul 22, 2008 #44 of 197
    kmill14

    kmill14 New Member

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    No where in TiVo's press release did they say that the ad placements would take place during the actual show. The way their program is set up today is specifically during advertisements and in the menu system. It also mentioned using Swivel Search, and I imagine there will be a full browsing system for those who don't want to sit in front of a PC screen to shop.

    Now with that said, it could very well happen that the Oprah producers might want to build an ad placement during the actual viewing of a segment promoting new products. But the Oprah show specifically has a huge following of people who flock to any product she promotes. You think viewers of her show will complain if they are given the opportunity to pause the show and go buy the product in question?
     
  5. Jul 22, 2008 #45 of 197
    rodalpho

    rodalpho New Member

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    It's very strongly implied with (italics mine)
    and the NYTimes article does say so outright. Again, if this is all a miscommunication, it would be great for a TiVo rep to jump in at any time and let us know.
     
  6. Jul 22, 2008 #46 of 197
    kmill14

    kmill14 New Member

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    The NYT has never misrepresented anything.

    Besides, if you are watching Oprah, and she is pushing a new book, will you complain if you get a Thumbs Up request to buy it? If YES, why are you watching Oprah push a book?
     
  7. Jul 22, 2008 #47 of 197
    ZeoTiVo

    ZeoTiVo I can't explain

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    TiVo employees would not be speaking to anouncements that are still in press release stage. Effective corportae policy would be to funnel all communication via a single point of contact which is a communications person. The TiVo employees who participate here do not hold such job functions.

    With that said, feel freeto parse such initial press releases but typically communication is limited at this point simply because it i a new thing and perhaps TiVo has not decided on how it will all work yet. I await more definitive information on how the whole thing will work, but do not expect to see it here. :)
     
  8. Jul 22, 2008 #48 of 197
    rainwater

    rainwater Active Member

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    So where does it end? Any type of advertisements over actual programming will be the end of TiVo. Ads over commercials still haven't gone over well, but they would be crossing a serious line if done over actual programming.
     
  9. Jul 22, 2008 #49 of 197
    rodalpho

    rodalpho New Member

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    In the past TiVo employees have been quick to jump on the forums and correct misconceptions after potentially contraversial press releases, software bugs, etc. I've been on these forums since 2000 (my old login account was lost during the transition from avsforums, I think) and can remember that happening plenty of times. Not to say that they couldn't have changed that policy, but still.

    I don't care about oprah because I don't watch oprah. I do care about burn notice.
     
  10. Jul 22, 2008 #50 of 197
    yunlin12

    yunlin12 Tivonation Citizen

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    After I've shopped around a few times for certain type of goods, I've come to realize that Amazon usually gives me a pretty good price, so I don't spend time shop around any more. You are welcome to do your own comparison shopping.
     
  11. Jul 22, 2008 #51 of 197
    kmill14

    kmill14 New Member

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    Do you really think TiVo is looking to drive away their customers?

    Again, they learned from their past ad banner mistake (intential or otherwise) and you haven't seen it in a show since. The Thumbs Up placements in ads is hardly invasive if people are skipping them anyway. For those people watching that AmEx commercial and are interested in a credit card, they might actually be thankful for the easy way to apply for it from their comfy sofa.

    So again, until you actually see something worth a real gripe, wait and see how it plays out.
     
  12. Jul 22, 2008 #52 of 197
    yunlin12

    yunlin12 Tivonation Citizen

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    It ends when you as a consumer got fed up and vote with your money. That's what some of us here have been saying all along hasn't it, just see if you like it or not, then vote with your money. If it's truly atrocious, then leave Tivo and watch it die.
     
  13. Jul 22, 2008 #53 of 197
    rodalpho

    rodalpho New Member

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    No, I agree with the NYT's take on the situation in that TiVo is trying to move away from providing a service on custom set top boxes to being an advertising agency willing and able to address the DVR paradigm. They aren't trying to drive away their current customers, but they're floundering, and they need a new business model. Providing a great DVR experience is no longer their primary goal, or at least not the overriding goal corporate-wide. Not to say that their DVR business will be going away or completely whored out; they'll use it to leverage their advertising initiatives and it still needs to be a competitive and compelling DVR. But those ads come first.

    That's what I think.
     
  14. Jul 22, 2008 #54 of 197
    pomerlp

    pomerlp New Member

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    Technically you can do this with your computer and just add it to your music. It will play on your TiVo if you have TiVo Desktop or pyTiVo.

    Since I keep my checkbook on my computer I'd rather keep doing it this way.

    Now I have a question. As I understand this a product is advertised. The "press thumbs up for more info" comes up. You press thumbs up. Then it would lead you to a page, I believe, that would require your password. That's the way it works when you purchase something from your TiVo now.

    So if you have kids unless they find out your password you're OK, right?

    Anyway this whole thing about the press thumbs up for more info I've seen as I've fast forward through commercials. So what's different? Isn't just more of that?
     
  15. Jul 22, 2008 #55 of 197
    ZeoTiVo

    ZeoTiVo I can't explain

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    I am afraid that is the past :( The trend is to shy away from items that are not truly near public release on the DVRs.

    I also will be keeping an eye on Burn Notice though I just started watching the last season of shows queued up on my TiVo.
     
  16. Jul 22, 2008 #56 of 197
    yunlin12

    yunlin12 Tivonation Citizen

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    A slight change of topic. I wonder if Tivo will give access to Amazon's product reviews. I find those very useful.
     
  17. Jul 22, 2008 #57 of 197
    yunlin12

    yunlin12 Tivonation Citizen

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    Lets hope they don't screw up and start pushing Oprah book club stuff during Burn Notice then. Somehow I'm guessing Tivo/Amazon won't be that dumb.
     
  18. Jul 22, 2008 #58 of 197
    ZeoTiVo

    ZeoTiVo I can't explain

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    I agree in part. The first TiVo CEO was a DVR innovator bent solely on making a great DVR. The second CEO is a deal innovator tasked with turning the company profitable. Clearly his idea is to leverage the platform for any profitable deals to be found. This means he has to keep trying to grow the TiVo DVR use to make better deals. A perplexing dichotomy when it comes to ad deals.

    Given the deals he has made already and this new one, I would not say TiVo is floundering and instead now plotting its course through that dichotomy
     
  19. Jul 22, 2008 #59 of 197
    moyekj

    moyekj Well-Known Member

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    The potential contention here is that the thumbs up will appear DURING regular programming, not just during commercials. If that's the case that's very invasive in my opinion and not a business model decision I'm willing to live with. It's bad enough the likes of NBC/Universal and others already stick permanent advertising text during their shows, this is pushing it to a whole new realm.
     
  20. Jul 22, 2008 #60 of 197
    RoyK

    RoyK New Member

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    There are ways of expressing displeasure without cutting off your nose. I for one am attacking from the other end - the sponsors, promoters, TV Shows and their personalities, and distributors of the products.

    I also intend to make absolutely certain that as many prospective TiVo customers as I can reach are aware before signing up that they can expect to be seeing this crap in exchange for their hardware and subscription purchase dollars. If they are so aware and buy anyhow more power to them.
     

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