Advertisements I have always felt that Tivo should sell this type of advertising on the "pay-per-click" model. They would get revenue everytime someone clicked on the ad. As long as the one-line ads don't steal real-estate that could be better used, and aren't obtrusive I see no problem with them. Personally, I rarely see them since I click twice on the Tivo button and twice on the Page Up button while my TV is still warming up. By the time I have a picture I am at the Now Playing screen with the most recent addition highlighted. If I want to set a recording I click Tivo, Scroll Down twice and enter and I barely see the Main Menu flash on the screen.