Following the tie-up between TiVo Inc and Virgin Media to market the new VM Tivo in the UK, TiVo Inc are now casting adrift 50% of their loyal UK customers by closing their UK service on 31st May 2011. http://support.tivo.com/app/answers/detail/a_id/318/kw/uk http://blog.tivo.com/2011/02/1123/ They claim we can "upgrade" to the new Virgin Media offering but we cannot - VM are only offering the new service in areas with cable television (which covers only 51% of the UK households). This leaves 50% of existing TiVo users in the UK scr*w*d. Virgin Media have NO alternative available for existing TiVo customers in areas which do not have Virgin cable. There is NO "upgrade" path available to us - there is no "special offer". Sure we don't expect TiVo to maintain the service forever, but their handling of the way they are closing the service is causing serious anger and resentment amongst their extremely loyal UK customers. If they'd just come clean and said "sorry, we're closing it" then fine, but their arrogance in suggesting we should all switch to VM is galling, and shows a total lack of understanding of the UK market. Why am I telling you this? Well since it seems that TiVo Inc.'s business strategy is to move out of the direct sales market (restricting themselves solely to sub-contracting with cable companies in future), then all of you in the US with S1/2/3 Tivos had better watch out - you are on borrowed time before TiVo dump YOU up the creek without a paddle.