Advertisements The advertising software on ComcastTivo has been mentioned frequently, but what I always assumed was that Comcast would be selling the advertising time, and Tivo would do the technical implementation. Tivo's 4/16/2006 SEC filing states Tivo is selling the advertising: I am a little vague on the details of what is being imagined for the Comcast Tivo. By Advertising management system are we talking the kind of ads that appear on the main Tivo menu, or are we talking about Ad popups/ full blown ad insertion, where they pull out the old advertisement and insert a new Personalized advertisement that targets that subscriber's demographic/ user preferences? Anyone have any idea of the potential scale of the advertisement sales we are talking about? Are we talking maybe 4 or 5 clicks from the main screen per month, or hours of ad time per day?