Peacock isn't out yet. And Comcast is the cable company. Those guys have a hard time letting go of the status quo. Also Netflix, 2 years ago, introduced the play content automatically as you scroll through the shows. The other day they finally announced the option to turn that off. A lot of people didn't like it and have been vocal about it. I was torn myself whether I liked this feature or not. Sometimes I kind of did. A lot of the time I found it annoying. But the linear channel business model and playing content automatically aren't the same thing.