True. Amazon Prime Streaming was one of the Content Options they asked about. For me, Amazon Prime Streaming is not as important as HBOGo although to be honest I can get pretty much every streaming option except Vudu on my Roku. I do have a separate Vudu box which remains connected for one reason -- the ability to effortlessly watch movie trailers. I found the survey extremely interesting since its the first time they've ever asked about 3rd party devices in any sort of detail. I suspect that in order to support the Roku, Apple TV, or Smart TVs they need the TiVo Stream in the equation since all those devices work with H.264/MPEG-4 versus the standard MPEG-2 that most broadcasters send to the TiVo over QAM. The IP-STB will still have many features that make it a very compelling option for secondary and tertiary televisions since it will allow the viewing of live television along with seamless control of the primary TiVo. I think a price less than $150 would cause me to purchase one or two IP-STB. Perhaps offer a bundled price, $149 on the first box and $129 on a second box purchased at the same time. The Smart TV app or Roku App would be a nice alternative for a third TV that doesn't require access to live television although the app could certainly be updated to support live TV in the same manner as the IP-STB. I would love to see TiVo strike a strategic deal with Apple to support the Apple TV as an IP-STB client. With 5.4M ATV's on the market this would have the potential of being a very big deal for TiVo. It would also be great for Apple since they don't currently offer access to live or recorded television in the home. TiVo could strike a similar deal with Microsoft or Roku which would have similar benefits for TiVo and the 3rd party platforms.