Advertisements If you are offended, then don't watch the Superbowl. If you "just have to" watch the Superbowl despite it's pandering to attitudes of which you disapprove, then clearly your desire to watch sports is of greater importance to you than your moral indignation. If large numbers of people changed the channel because they were offended by the images on the screen, then the networks would drop the images like a hot iron. Moaning about it isn't going to change anything, no matter how many people do it. Cold, hard cash talks to the networks, and nothing else even whispers. It's measured by what we do, period. What does the fact you watched the Superbowl despite it's supporting offensive advertising say about you? I don't mean that as an attack. I mean it as a serious question. I can't think of even five major societies whose downfall was caused by a shift in morality. By contrast I can't think of even a single democracy which wasn't destroyed by an obsessiojn with "bread and circusses". In case you didn't know, the modern day incarnation of "bread and circusses" is "Social Security and the Superbowl". It's intent isn't to sell sex or objectification, either. It's to sell magazines. If Adventures in Muppetland could sell more copies than the Swimsuit Edition, then you couldn't get them to put on SI in favor of The Muppets if you held a gun to their heads. There is one and only one reason the magazine is produced: people buy it.