Leo Laporte of ZD/TechTV fame and author of "Leo Laporte's Guide To TiVo" discussed TiVo's ad pre-roll plans on his nationally syndicated radio show. Basically he says, "bye bye TiVo." You can see his monologue about it at the link below. Bad press for TiVo. TIVO To Put Ads on Your DVR Recordings | The Tech Guy Humblebrag--I'm the one who told him about it.