The CW

Discussion in 'Now Playing - TV Show Talk' started by Beeper3000, Jan 26, 2006.

UPN + The WB = The CW (Good Idea?)

  1. Yes

    112 vote(s)
  2. No

    30 vote(s)
  1. JimSpence

    JimSpence Just hangin'

    Sep 19, 2001
    Binghamton, NY


    What's confusing in our area is that our low power UPN affiliate has the call letters of WBPN.
    Our WB is one of the cable only versions. It uses call letters WBXI on ch 11 on TWC.

    I just want this new conglomerate, whatever it's called, to have full power HD delivery. :)
  2. Inundated

    Inundated Face For Radio TCF Club

    Sep 9, 2003
    Northeast Ohio
    From a Variety article which mentions Kansas City's situation (warning, "TV/movie speak" ahead!):

    One bad sign for the UPN affiliate - Hearst-Argyle is more than willing to deal with losing CW in Sacramento, where CBS O&O KMAX "UPN 31" will take the new net:

  3. Beeper3000

    Beeper3000 New Member

    Jan 9, 2005
    Whats going to happen to the WB100+ stations? (you know the cable only WB)
  4. Neenahboy

    Neenahboy Statistical outlier

    Apr 7, 2004
    Seattle, WA
    Good idea, but that is quite possibly the worst name ever.
  5. Magnolia88

    Magnolia88 She likes cheese.

    Jun 30, 2005
    Atlanta, GA


    There are only 4-5 shows total "worth keeping"? Veronica Mars and Gilmore Girls are two of the best shows on TV, bar none. Everybody Hates Chris has been universally acclaimed as one of the best new shows this year, and Smallville and Supernatural are also well regarded and have a large fanbase. That's 5 right there.

    America's Next Top Model and Beauty and the Geek may not be your cup of tea, but a lot of people love those shows and as far as "reality" shows go, they are more entertaining than most. I'd watch either of those shows over The Bachelor any day. (They aren't as good as TAR, though.)

    For shows "in danger of getting the axe," Everwood is an excellent show and appeared on several "best of TV" lists by major critics this year. It has a particularly good cast imho, and Marcia Cross was on it before she got cast on DH. It's very high on my SP list and I hope it gets renewed.

    People love to dump on the WB and UPN, but I will probably be watching more shows on the CW than any other single network next year. VM and GG are great shows and if they are paired on the same night, there will not be any better two-hour block of programming on any network.
  6. Beeper3000

    Beeper3000 New Member

    Jan 9, 2005
    RTN Television Network announced Thursday it will launch three hours of original weeknight programming beginning Sept. 1, in response to the upcoming programming breach created by the merger of The WB and UPN networks.
    The first show announced: an hour-long variety-talk show hosted by former "Lifestyles of the Rich and Famous" host Robin Leach. It will be a barter format.

    "It's a very exciting time," said Neal Ardman, the general manager of Equity Broadcasting's WB affiliate KWBF-TV in Little Rock, Ark., and president of Little Rock-based RTN.

    He said RTN is negotiating with studios for other programming, including game and talk vehicles and comedies. Currently it produces two other original shows, one the sometimes racy "Confessions Live" in late night Friday and the other "Retrojams by Request," a Sunday night video show.

    Mr. Ardman said Mr. Leach's show will originate from studios in Las Vegas (where Mr. Leach's attempt last year to get an all-Vegas channel off the ground ended in acrimony and lawsuits), New York, Dallas and Little Rock.
  7. newsposter

    newsposter Poster of News

    Aug 18, 2002
    SE PA
    UPN is 57FYI and I dont know it's beginnings sorry

    I do remember watching cartoons on 48 when i was a kid and while i dont know what's on today, it did come up as an independent in my OTA guide scan so it's still around. Pretty strong signal too.

    I dont like CW, the first thing I think of is OC for some reason and I dont even watch that show. I've been told that wb will shift to UPN here and that's great because my ota signal of UPN is unstoppable where wb was iffy. And except for supernatural, i can't think of anything other than beauty/geek i watch on wb (poor 7th heaven is gone and they tell me charmed is too)
  8. mrcoaster

    mrcoaster Tivomaniac

    Jan 25, 2002
    Greensboro, NC
    Has to be better than the two networks individually. Taking the best both have to offer might actually make the one network stronger. I don't care for the name though.
  9. EchoBravo

    EchoBravo TV-MA LSV

    Apr 20, 2002
    PHX, AZ
    While those shows may not be your cup of tea, they are watched. So-called "Black" shows aren't ever gonna have the ratings of Friends or Seinfeld, but there should be a place for them. The big 4 aren't gonna air them--and rightly so, since it's a numbers game. It was good that the netlets could give these shows an audience. Not everyone relates to every show. Doesn't make the shows any more or less "worthy."

    For the record, I think cheesy sitcoms are garbage nearly across the board. Joey, as well as Girlfriends. Just 'cuz I can't get into them though doesn't mean I want them to disappear for the people who do enjoy them.
  10. smark

    smark Well-Known Member

    Nov 20, 2002
    Denver, CO
    No. Then you'd have a bunch of people going around yelling "WU~!" or "WU-TANG~!"
  11. alphacooler

    alphacooler New Member

    Feb 2, 2006
    Great idea. Lots more ad budget and cutting some fat.
  12. Beeper3000

    Beeper3000 New Member

    Jan 9, 2005
    Fox Readying 'Alternative Program Service' for Fall Launch
    By Michele Greppi
    Fox Television Stations is weeks away from announcing the launch of "an alternative national program service" this fall, according to a memo, obtained Thursday by TelevisionWeek, from Fox Television Stations President Jack Abernethy to the general managers of nine Fox-owned stations that will lose their UPN affiliation with the launch of The CW this fall.

    Story continues below...

    "This week we have had several meetings with the top television management and the best minds at News Corp. and we will have an announcement in the next few weeks," Mr. Abernethy said in the memo. He said the new program service "will be more flexible, offer better marketing and branding opportunities and be more station friendly" than The CW, which plans to charge stations to carry its prime-time lineup, in addition to requiring affiliates to carry a network-determined programming block 3-5 p.m. weekdays plus five hours of kids programming on Saturday mornings.

    With 10-year affiliation agreements guaranteed to CBS-owned and Tribune Broadcasting-owned stations, Fox-owned UPN affiliates in New York, Los Angeles, Chicago and Washington will be on their own.

    As for the handful of other Fox-owned, UPN-affiliated stations, CW affiliation "certainly makes no sense," Mr. Abernethy said in the memo. "Handing over 30 hours of valuable time, receiving little inventory to sell and being asked to pay comp makes no sense for our TV stations. This would ensure losses, less growth opportunities and continue station brand confusion in this competitive media landscape.

    "We are talking to the best syndicators and production people from around the world who are excited about producing first-run strip shows and bringing fresh and new ideas to broadcast prime time. We are looking at production models and show concepts that are consistent with the digital challenges we face rather than the $2 million an episode model which hasn't worked after 10 years," Mr. Abernethy continued. "Asking more from stations will not fix the long-term problems with that concept."
  13. Beeper3000

    Beeper3000 New Member

    Jan 9, 2005
    CW Affiliation Talks to Begin This Week, Letter Confirms
    By Michele Greppi
    More than 200 owners and executives of TV stations throughout the country received their first communiqués Tuesday under the slate-blue letterhead of The CW making it official that conversations with potential affiliates of the new network are to commence this week.

    The five-paragraph letter was signed by CBS Corp. President and CEO Leslie Moonves and Warner Bros. Chairman and CEO Barry Meyer, the two chief executives behind the plan to merge UPN and The WB into The CW this September.

    "Affiliation materials will be sent out this week. At the same time, we will be contacting each company involved in the first wave of affiliation discussions," the letter said. "We will do what is necessary to move quickly to evaluate each market, as well as to provide each television station that wishes to participate in our evaluation process an opportunity to do so."

    The affiliation materials are expected to be of a marketing nature. Many local station executives have told TelevisionWeek they have reservations about some key components of The CW's business plan and are anxious to get down to brass tacks so they can plan their immediate future.

    "Since our January 24th announcement of The CW's launch this coming fall, the feedback from all of our constituencies has been terrific. It's clear that the time is right for a demographically focused, highly targeted programming alternative," the letter said. "For the potential affiliate, The CW represents a unique opportunity to partner on a long-term basis with The CBS Corporation and Warner Bros. Entertainment in the creation of something new and extremely rare -- a major new broadcast television network, one which will provide its local affiliates with popular, proven programming in precisely the demographic categories that will build value with advertisers, viewers and shareholders.

    "Additionally, The CW will have the resources and capabilities to establish a marketing apparatus that will be unsurpassed. The sum of these parts is that The CW will launch as a vibrant new market entrant which will breathe new vitality into each television market nationwide," the letter said.
  14. Beeper3000

    Beeper3000 New Member

    Jan 9, 2005
    Hoping to turn a void at its stations into an opportunity, News Corp. Wednesday laid out plans for a new broadcast channel/network/service, My Network TV.

    The service, which launches Sept. 5, will be anchored by nine News Corp. stations being abandoned as that network merges with The WB to create The CW, plus one independent. But News Corp. executives are rushing to sign up orphans or even snag strong stations that might otherwise have signed up with The CW.

    News Corp. President Peter Chernin, Fox Stations Chairman Roger Ailes, and station execs Jack Abernethy (CEO) and Dennis Swanson (president) began laying out their plans for the new network in a presentation to executives at a Manhattan hotel.

    Chernin said the service was intended to be profitable from day one. It will launch with two hour-long dramas, English-language telenovelas Desire and Secrets. The shows will be stripped (five days a week), with 13-episode arcs.

    20th Century Television had planned to syndicate Desire, which is based on scripts translated from telenovelas aired in Latin America. But the syndication plans were scrapped when UPN announced Jan. 23 that it would go dark.

    Chernin said My Network TV will have fresh programming 52 weeks a year. Shows in development include reality programs Catwalk, Celebrity Love Island and Transformed, as well as On Scene, the last a Fox News-produced magazine. The stations and network will split the ad inventory. Early word was that north of half the national inventory would go to the stations.

    Chernin compared starting the new service to the launch of Fox News Channel (FNC) against CNN, when nobody liked Fox's odds. FNC is now the cable-news ratings leader.

    “We believe at Fox, maybe with a certain amount of arrogance, that we have an unprecedented track record of launching new networks,” Chernin says.

    Ailes told the crowd that he wanted to send CBS chief Leslie Moonves a thank-you note for freeing up the stations.

    Swanson called it a huge opportunity. That opportunity is to brand the stations in a crowded universe by combining a local and national identity.

    Almost immediately after the new CW network was announced in late January, Fox removed any mention of the network from its UPN affiliates and began talking about creating its own unwired network.

    And Fox wasn't looking to affiliate with The CW, even in markets where its UPN affiliation would not be bumped by CBS or Tribune stations (Tribune, a former WB co-owner, has committed its stations to the new network). Affiliation with The CW "certainly makes no sense" for the four Fox O&Os in markets, such as those in Orlando and Phoenix, where there are no stations owned by Tribune or CBS, Abernethy said last week.

    "Handing over 30 hours of valuable time, receiving little inventory to sell and being asked to pay comp makes no sense for our TV stations,” he wrote. “This would ensure losses, lessen growth opportunities and continue station brand confusion in this competitive media landscape.”

    There is actually already a Boston independent using the“My TV” moniker. Shooting Star Broadcasting’s independent WZMY goes by the name My TV and filed a service mark application to trademark the name last summer. The application is pending. WZMY uses My TV instead of its call letters in station promos and TV listings. Station President Diane Sutter said she was unaware of Fox’s plans, but added, “I am happy that Fox liked our idea so much they copied it.”

    WZMY’s My TV is a hyper-local station with a nightly magazine show, infotainment programing for local advertisers, and heavy coverage of local events. The station’s Web site is aptly named To play up its local connections, WZMY features viewers in promos and lets the audience chime in on scheduling decisions.--Allison Romano contributed to this story.

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