Maybe, but the competition at the time was ReplayTV, which didn't have a separate charge. I personally don't like recurring services (but admittedly have several nowadays, like PS+, Amazon Prime).. Though even though I have lifetime, I semi-seriously wish we could pay get specific bugs fixed. I think a per-device fee (or possibly per-household) would be much more palatable if it weren't $15/device or whatever it is now. Especially when there were fewer tuners, some of us had a couple of Tivos at a time. The idea of spending $15/month for each of them (ok, there was a previous multi-system discount but it was still a lot) was a lot. Heck, I even had one Tivo die (OLED S3) around the breakeven point.. I still "gamble" on paying lifetime and having it work out to my benefit.